Lead capture through the use of promotional mechanics

We all know what lead capture: the processes of gaining contact with potential customers. An anonymous person fills in a form, participates in a certain game, fills in a survey, etc., and leaves us their contact details, thus becoming a potential customer with a name, surname, email address and phone number. This person can then be followed up on based on their interests or tastes, and we can offer them the products and services best suited to their needs.

In this sense, the use of promotional mechanisms, which offer valuable rewards for participants in exchange for registration in the promotional mechanics used, is an incredibly valuable tool for obtaining the contact details of potential customers. It’s important to note that we need to collect the user’s express consent and, furthermore, that this consent must be explicit with regard to the communications we’re going to send them. The fact that data capture takes place through this type of exchange (I collect your data but in exchange you can participate in a promotion in which you can win a prize) is usually incredibly effective if the appropriate mechanics are chosen, if the prize offered is of sufficient interest to the participants, and if the promotional campaign is well executed.

At Yoo, we’ve developed the perfect tool to implement your marketing strategy. Do you want to learn more? Get in touch. Email us at info@becomeyoo.com or visit https://becomeyoo.com/ to find out more.

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