Artificial Intelligence (AI) and promotional marketing
Artificial Intelligence (AI) and promotional marketing Use of AI in promotional campaigns The digital landscape is rapidly evolving, and Artificial Intelligence […]
Customer loyalty and points clubs
The IV Relationship Marketing Study in Spain, carried out by Mediapost and published in March 2022, came to this conclusion: loyalty continues […]
Lead capture through the use of promotional mechanics
We all know what lead capture: the processes of gaining contact with potential customers. An anonymous person fills in a form, participates […]