Customer loyalty and points clubs

The IV Relationship Marketing Study in Spain, carried out by Mediapost and published in March 2022, came to this conclusion: loyalty continues to be a burning issue for brands. According to the study, 74% of consumers have a favourite brand, but only 8% are loyal to a single brand. And that fidelity is due, in 76% of cases, to the relationship between quality and price. Alongside this, there’s a fascinating piece of data related to loyalty: 8 out of 10 consumers belong to a loyalty club (loyalty programmes that brands have in order to reward customers for purchases made through different modalities or redeeming systems). The main advantages that consumers get from a loyalty club are attractive discounts for future purchases and money back on other purchases. Gifts and perks over other consumers are almost equally chosen by consumers belonging to loyalty clubs. At Yoo, we’ve developed the perfect tool to implement your loyalty strategy. Do you want to learn more? Get in touch. Email us at info@becomeyoo.com or visit https://becomeyoo.com/ to find out more.