“Lead Generation with Chatbots”
Context: As BecomeYoo’s services evolved and we expanded our product offering, the need to improve user interaction and automate data collection for our customers became apparent. In 2021, BecomeYoo faced a major technological challenge: finding new ways to generate and attract leads while automating the data capture processes for its customers.
Problems Detected: Traditional forms of lead generation, such as static forms in microsites, were counterproductive and no longer met the needs of the business. These forms, by asking too many questions at the same time, had low completion rates and did not generate enough leads.
Proposed Solution: At BecomeYoo we identified the need to find new ways to interact with leads that would be more friendly, request information in real time and add value to the conversation. We saw great potential in conversational chatbots to manage customer communication.
The Solution: Chatbots that Increase Lead Acquisition
To meet this challenge, we at BecomeYoo turned to Landbot’s chatbot solutions for web and WhatsApp. We needed a tool that was compatible with our current platforms and able to automate processes, providing a more interactive and engaging user experience. The flexibility of the Landbot builder allowed us at BecomeYoo to create automated interactions and integrate them into our CRM systems through APIs and webhooks.
Results Obtained
Improved Participation:
The adoption of chatbots for lead generation led to impressive results: we now generate more than 100,000 leads per month.
The interactive nature of chatbots increased completion rates by 30% compared to previous methods such as static forms.
Thanks to a more engaging user experience, BecomeYoo also saw a 30% increase in leads generated.
Cost Reduction:
Chatbots also handle lead qualification, enabling a larger audience without requiring additional investment.
The efficiency of chatbots in the lead generation process helped reduce the cost per lead by 30%.
Process automation and increased conversion rates contributed to a 20% increase in BecomeYoo’s profit margins.
By moving from traditional forms to interactive chatbots powered by Landbot, BecomeYoo not only improved lead acquisition, but also significantly improved our business metrics and profitability.
Learn more
https://landbot.io/case-studies/becomeyoo
