What is lead gamification?

Gamification, in marketing language, is a strategy whereby you provide your users with a series of games, normally of short duration, whose final objective is to obtain promotions, discounts or gifts from your services and/or company by solving them. This makes it easier for your users to get to know the brand and makes them feel more connected, too. The goal of lead gamification is not only to tap into the competitive spirit that exists among people, but also to convert leads into customers through a fun and easy-to-use process. How does it work? The main idea behind the concept is to make users compete against each other to win prizes or discounts on products or services offered by the company. As they compete, they’re also more frequently exposed to company messaging, which increases brand awareness and helps them complete their purchase journey. Gamification is a process that uses game elements in non-game contexts. This means that, if done correctly, your customers will enjoy using your website or app more than they would without them. And when they enjoy it more, they’ll be more likely to come back and use it again! At Yoo, we’ve developed the perfect tool to help you capture qualified leads. Do you want to learn more? Get in touch. Email us at info@becomeyoo.com or visit https://becomeyoo.com/ to find out more.