Qualifying database through streaming events.

Qualifying database through streaming events.

Streaming events can be a very interesting tool to qualify customer leads.

We often organize events for training, advertising and/or explanatory purposes of new rates or services. We invest many hours in the preparation of these events, not only in the communication to the network of possible interested parties but also in an explanatory web where the information of what we are going to show in the event resides. Likewise, we need to manage registrations in an agile way, as well as reminders to start or register for the event.

For all this there are more or less developed tools, with different approaches that allow us to solve the problems that arise. Becomeyoo, has its own, with an objective focused on the ease and speed of assembly of these events.

But today we are not going to talk to you about our platform(https://becomeyoo.com/plataformas/plataforma-de-eventos/) but about the possibilities you have, as the company that organizes the event, to make it “more interesting and profitable” for your own purposes.

We can stay in that training or advertising event, in which we present the benefits of our product or service, or go beyond and qualify the information of the attendees to the event.

In a training/advertising event we have to look for certain interactivity with users who participate online and who are interested in what we tell them that is close to their specific needs. In this mutual interest that is generated between the user, who wants to hear how this solution fits in their specific case and the company that generates the event, which not only wants to launch a general message of its product but qualify the sales opportunity to that user who has specific circumstances, the opportunity to collect this information in an integrated manner in achieving the event arises.

In an event with 300 attendees and lasting one hour, we can introduce between 3 and 5 moments in which we ask the audience in real time about their specific situation in order to show global and percentage data of interests or situations. For example, let’s suppose we want to do a training event on self-consumption, an event sponsored by a brand, which is set up to inform users, free of charge, about how self-consumption works, costs, opportunities, types of service, etc.

At different moments of the explanatory event and in order to bring the situations of each of the attendees closer to what the speaker is telling, we ask the audience:

• Do you live in a single-family home, or in a community?
• In which of these ranges would you say your consumption is: 0-100, 100-300, more than 300 €.
• Etc.

With the information they give us in their answers we can paint, for example, a graph of percentage sectors. In the meeting we have X% who have a consumption between 100 and 300 € and another percentage of the audience represents Y% of the total. This will allow me, as a speaker, to tell the needs/impact of the products or services in this case.

Let’s imagine that we elaborate a set of 3 questions in 4 moments of the event, a total of 12 questions that we will ask the audience during the event.

Examples:

What we have to understand is thatthe users, in order to access the streaming event, had to register and log in on the day of the event. Of those users who are attending the event , we know their registration data (for example, email, name and surname, ID or telephone, etc.) but, during the course of the event, we will have 12 additional data that will allow us to perfectly profile the user to whom we can later launch commercial actions, via email, telephone, etc.

In a free training or advertising action, we will have qualified a very high percentage of users who participate during the event by answering questions that fit well with the presentation we are making.

With this information, it will be much easier to generate proposals tailored to users’ concerns.

It is not negligible the additional impact of the confidence in the mail or call that we make to the user referring to the event in which they participated; this must be compared with a cold call or a mail to BD without qualification and without an elaborated excuse to generate confidence in the user.

The keys, for this to go well, are:

1. The event should be of value to the users and
2. That the questions integrated in the speech are well elaborated.
3. That depending on the answers the speaker knows how to generate a customized speech.

At Yoo we have the experience and the right platform to be able to carry this out in a solvent way. Our event platform is designed to easily develop the event page, registration and reminders, but also, at Yoo we have the experience of integrating question bots during the event that will allow us to qualify the database of participants.

Our platform allows us to know the percentage of the time of the event in which the user participated so we can also measure the interest generated.

Plataforma de eventos